Specialist, PR (US)
Turning stories into headlines .
We usually respond within a week
What you will do
- Develop and execute outreach strategies, crafting personalized pitches to secure quality media coverage and links
- Write and refine press materials, media pitches, and supporting documents to align with client objectives
- Monitor and analyze PR performance metrics to optimize campaign effectiveness and inform strategy
- Manage proactive and reactive media opportunities, including newsjacking and campaign planning
- Provide actionable insights through link gap analysis and audience targeting strategies
- Build and maintain relationships with journalists and media outlets
- Collaborate with SEO, Content, and Social teams to align PR with marketing strategies
- Use PR tools and analytics platforms to track campaign performance and outreach success such as Buzzstream, Muckrack, Qwoted, BuzzSumo, Ahrefs, and more
- Present reports and recommendations to clients with confidence and clarity
- Continuously refine outreach strategies to improve response rates and placements
- Evolve team workflows and reporting processes
- Stay updated on industry trends and media landscape changes to inform PR strategies
- Provide mentorship and guidance to junior team members as needed
Requirements
- You have a minimum 3 years of experience in PR, media relations, or a related field (preferably in an agency)
- You have strong media relations skills with a proven track record of securing media placements
- You possess excellent writing and editing skills with experience in crafting press materials and pitches
- You can analyze performance data and translate insights into actionable strategies
- You’re proficient in PR tools and analytics platforms
- You have strong communication and presentation skills, both written and verbal
- You can work independently and manage multiple projects simultaneously
- You have experience with integrated campaigns across PR, SEO, Content, and Social
- You’re comfortable working in a fast-paced environment and respond quickly to media opportunities
- You’re detail-oriented with a strategic mindset and problem-solving abilities
- You’re all over industry trends and audience targeting strategies
Location
- New York or remote
Diversity & Inclusion
Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.
We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.
We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.
If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.
- Locations
- New York City
- Yearly salary
- $55,000 - $62,000
- Employment type
- Full-time
New York City
Perks & Benefits
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Flexibility
We understand that everyone works differently, so we provide them the freedom to work how they want, when they want and where they want. No role is ever fully remote as we want people to be spending time with one another in person – however, we will support you in making sure you are supported in what ways of working suit you best.
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Experience
Work alongside one of the most experienced digital teams in the industry, and collaborate directly with clients at some of the world’s largest brands and high-growth startups, including Virgin, Sky and Oddbox.
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Trust
We believe in giving ambitious people incredible autonomy in their work. You’ll have the freedom to tackle complex problems and the support of some of the talented people in the industry to do so.
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Wellbeing
We actively care for our team’s physical, mental and financial wellbeing.
We run various company initiatives to help promote physical wellbeing – yoga, running club, 5-a-side football to name a few.
We believe in taking a proactive approach when it comes to all our people’s mental wellbeing. As such we have partnered with experts (Vitality and Chakra Corporate) that our people can turn to.
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Learning
Through our Learn Together sessions, Book Club and Podcast, we learn from the best minds in the world and apply the most valuable insight to the work we do and how we run the business.
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CSR
CSR is a key priority for the business. We’re currently working on how we can make a lasting, positive impact on the world around us. Recent initiatives we are proud of include our cycling challenge for Breast Cancer Now, our donation to PhysCap and Jon’s campaign to support local food banks.
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Benefits
Our benefits package is constantly evolving. In the UK it currently includes:
- Pension matched up to 4%
- Enhanced maternity and paternity pay
- Private medical insurance
- Personal health fund
- Home working allowance
- 25 days annual leave, plus bank holidays and Christmas shutdown
- Unlimited unpaid holiday
In the US it currently includes:
- 401k matching
- Subsidized Medical, Dental & Vision
Company Life Insurance - Enhanced Maternity & Paternity cover
- Flexible and Remote working
- 25 days paid time off plus all federal holidays & office closure between Christmas and New Year
- Unlimited unpaid time off
About Journey Further
Journey Further is a performance marketing agency working with the world's leading brands and fast-growth start-ups. We blend strategic thinking, creativity, digital channels and experimentation to create the performance brands of tomorrow.
Specialist, PR (US)
Turning stories into headlines .
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