Specialist, PR
Built for headlines. Backed by strategy.
We usually respond within three days
What you will do
Write and refine press materials, media pitches, and supporting documents to ensure alignment with client objectives
Handle both proactive and reactive media opportunities, such as newsjacking, content marketing, expert commentary drafting, and data analysis
Analyse campaign metrics, including reach, impressions, and engagement, to deliver actionable insights on progress against KPIs
Take on the key role of outreach ownership, continuously refining strategies to improve response rates and secure high-value placements
Support the mentoring and development of our PR Executives and their own outreach responsibilities
Confidently present reports and recommendations to clients as part of team calls and updates, while building relationships with key clients
Understand media landscapes and audience targeting strategies to craft impactful campaigns, always looking for opportunities to place clients within the news agenda
Collaborate with SEO, Content, and Social and Influencer teams to align PR with broader marketing strategies
Interpret performance data and optimise outreach/campaign strategies accordingly, pivoting proactively and taking pride in account performance
Provide input to enhance team workflows and reporting processes, improving overall delivery
Requirements
2+ years of full-time PR Experience with proven success in delivering performance-led PR, preferably within an agency setting, managing multiple clients while achieving impactful results
A solid understanding of how PR supports the wider marketing mix, specifically how digital PR impacts SEO (including AI search and LLMs), Brand, and Paid Media
A growing network of established relationships with key journalists and influencers, with a track record of independently securing high-value, meaningful coverage
Confidence in presenting reports and recommendations directly to clients, with a proactive approach to collaborating with internal SEO teams
The ability to interpret performance data and campaign metrics to optimise outreach strategies and demonstrate clear ROI to clients
A solution-oriented approach to identifying gaps and anticipating client needs to deliver added value beyond standard coverage
You can maintain proficiency in tools used within PR processes, such as media monitoring, media databases, Buzzstream, journalist request tools, and standard SEO monitoring tools such as Ahrefs, to identify trends and track performance
Salary
Leeds: £27,000 - £31,000
Manchester: £28,000 - £33,000
Diversity & Inclusion
Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.
We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.
We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.
If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.
- Department
- Organic
- Locations
- Leeds, Manchester
- Yearly salary
- £27,000 - £31,000
- Employment type
- Full-time
Perks & Benefits
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Flexibility
We understand that everyone works differently, so we provide them the freedom to work how they want, when they want and where they want. No role is ever fully remote as we want people to be spending time with one another in person – however, we will support you in making sure you are supported in what ways of working suit you best.
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Experience
Work alongside one of the most experienced digital teams in the industry, and collaborate directly with clients at some of the world’s largest brands and high-growth startups.
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Wellbeing
We actively care for our team’s physical, mental and financial wellbeing.
We run various company initiatives to help promote physical wellbeing – yoga, running club, 5-a-side football to name a few.
We believe in taking a proactive approach when it comes to all our people’s mental wellbeing. As such we have partnered with experts from Vitality as well as trained Mental Health First Aiders, who our people can turn to in times of need
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Trust
We believe in giving ambitious people incredible autonomy in their work. You’ll have the freedom to tackle complex problems and the support of some of the talented people in the industry to do so.
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Learning
Through our Learn Together sessions, Book Club and Podcast, we learn from the best minds in the world and apply the most valuable insight to the work we do and how we run the business.
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CSR
CSR is a key priority for the business. We’re currently working on how we can make a lasting, positive impact on the world around us.
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Benefits
Our benefits package is constantly evolving. In the UK it currently includes:
- Pension matched up to 4%
- Enhanced maternity and paternity pay
- Private medical insurance
- Personal health fund
- Home working allowance
- 25 days annual leave, plus bank holidays and Christmas shutdown
- Unlimited unpaid holiday
In the US it currently includes:
- 401k matching
- Subsidized Medical, Dental & Vision
Company Life Insurance - Enhanced Maternity & Paternity cover
- Flexible and Remote working
- 19 days paid time off plus 12 federal holidays & office closure between Christmas and New Year.
- 1 additional day for observing a cultural, religious, or a personally meaningful occasion of their choice
- Unpaid time off
About Journey Further
Journey Further is a performance marketing agency working with the world's leading brands and fast-growth start-ups. We blend strategic thinking, creativity, digital channels and experimentation taking brands beyond performance.