VP/Senior Director, Organic Strategy (US)
Lead with AI. Define Discoverability. Own the US Market.
We usually respond within a week
What you will do
Grow the US organic business and shape the US organic proposition
Audit the existing US DPR client base for organic cross-sell opportunities. Identify where clients have gaps in SEO, content, LLM visibility, or integrated organic strategy
Translate Journey Further's framework and AI-first organic methodology into a proposition that resonates with US buyers
Be the person US clients associate with Journey Further's organic capability; the strategist they trust and the voice that represents what we can do beyond DPR
Drive new business by expanding existing DPR clients into broader organic engagements and by opening new organic-led or Discoverability-led relationships
Work closely with the UK Organic Media leadership, Strategy Director, and capability leads to ensure strategic consistency, share learnings, and draw on UK expertise and resource
Define the team structure and capability needed to deliver
Architect AI-first search strategies, navigating the shift from traditional keyword rankings to AI-driven visibility, providing high-level consultancy on AI Overviews (SGE), LLM-powered engines, and the impact of platform fragmentation on the user journey
Operationalise Proprietary Tech leveraging our internal Salient platform and AI Overviews research to translate complex data into clear, actionable growth maps for Tier 1 clients
Implement and lead the adoption of our Discoverability measurement (RDS) framework, moving clients beyond legacy KPIs toward a holistic view of organic presence across the digital ecosystem
Serve as the lead subject matter expert for key accounts, demystifying how generative AI reshapes organic intent and advising on long-term investment in a post-search-engine-results-page (SERP) world
Requirements
Agency-side experience, ideally in a growing or scaling business
Senior organic strategy experience with a strong commercial track record; you've grown organic businesses, not just managed them
Deep understanding of the US digital marketing landscape, including the agency and in-house buyer ecosystem
Breadth of knowledge and experience across organic disciplines; comfortable leading conversations about SEO, content strategy, digital PR, and how they connect
Experience selling and positioning integrated organic services, not just individual channel capabilities
Strong new business skills. You're comfortable in pitches, client development meetings, and commercial negotiations
Ability to translate strategic frameworks into language US clients understand and buy into
Experience working across US and UK teams or markets
Understanding of Digital PR and how earned media connects to SEO and content performance
Experience building teams or functions from early stage
Diversity & Inclusion
Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.
We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.
We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.
If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.
- Department
- Organic
- Locations
- New York City
- Yearly salary
- $230,000 - $240,000
New York City
Perks & Benefits
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Flexibility
We understand that everyone works differently, so we provide them the freedom to work how they want, when they want and where they want. No role is ever fully remote as we want people to be spending time with one another in person – however, we will support you in making sure you are supported in what ways of working suit you best.
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Experience
Work alongside one of the most experienced digital teams in the industry, and collaborate directly with clients at some of the world’s largest brands and high-growth startups.
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Wellbeing
We actively care for our team’s physical, mental and financial wellbeing.
We run various company initiatives to help promote physical wellbeing – yoga, running club, 5-a-side football to name a few.
We believe in taking a proactive approach when it comes to all our people’s mental wellbeing. As such we have partnered with experts from Vitality as well as trained Mental Health First Aiders, who our people can turn to in times of need
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Trust
We believe in giving ambitious people incredible autonomy in their work. You’ll have the freedom to tackle complex problems and the support of some of the talented people in the industry to do so.
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Learning
Through our Learn Together sessions, Book Club and Podcast, we learn from the best minds in the world and apply the most valuable insight to the work we do and how we run the business.
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CSR
CSR is a key priority for the business. We’re currently working on how we can make a lasting, positive impact on the world around us.
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Benefits
Our benefits package is constantly evolving. In the UK it currently includes:
- Pension matched up to 4%
- Enhanced maternity and paternity pay
- Private medical insurance
- Personal health fund
- Home working allowance
- 25 days annual leave, plus bank holidays and Christmas shutdown
- Unlimited unpaid holiday
In the US it currently includes:
- 401k matching
- Subsidized Medical, Dental & Vision
Company Life Insurance - Enhanced Maternity & Paternity cover
- Flexible and Remote working
- 19 days paid time off plus 12 federal holidays & office closure between Christmas and New Year.
- 1 additional day for observing a cultural, religious, or a personally meaningful occasion of their choice
- Unpaid time off
About Journey Further
Journey Further is a performance marketing agency working with the world's leading brands and fast-growth start-ups. We blend strategic thinking, creativity, digital channels and experimentation taking brands beyond performance.