Specialist, PR (US)
Turn stories into strategy. Coverage into impact.
We usually respond within two weeks
What you will do
Develop and execute outreach strategies, crafting personalized pitches to secure quality media coverage and links
Write and refine press materials, media pitches, and supporting documents to align with client objectives
Monitor and analyse PR performance metrics to optimize campaign effectiveness and pivot strategy when necessary
Manage proactive and reactive media opportunities, including newsjacking and campaign planning
Provide actionable insights through link gap analysis and audience targeting strategies
Build and maintain relationships with journalists and media outlets
Collaborate with SEO, Content, and Social teams to align PR activities with broader marketing strategies
Use PR tools and analytics platforms to track campaign performance and outreach success such as Buzzstream, Muckrack, Qwoted, BuzzSumo, Ahrefs, and more
Present reports and recommendations to clients with confidence and clarity
Continuously refine outreach strategies to improve response rates and placements
Contribute to the evolution of team workflows and reporting processes
Stay updated on industry trends and media landscape changes to inform PR strategies
Provide mentorship and guidance to junior team members as needed
Requirements
Strong media relations skills with a proven track record of securing media placements
Excellent writing and editing skills with experience in crafting press materials and pitches
Ability to analyse performance data and translate insights into actionable strategies
Proficiency in PR tools and analytics platforms
Strong communication and presentation skills, both written and verbal
Ability to work independently and manage multiple projects simultaneously
Experience with integrated campaigns across PR, SEO, Content, and Social
Adaptability to work in a fast-paced environment and respond quickly to media opportunities
Detail-oriented with a strategic mindset and problem-solving abilities
Knowledge of industry trends and audience targeting strategies
Experience in PR, media relations, or a related field
Diversity & Inclusion
Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.
We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.
We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.
If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.
- Department
- Organic
- Locations
- New York City
- Yearly salary
- $55,000 - $65,000
- Employment type
- Full-time
New York City
Perks & Benefits
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Flexibility
We understand that everyone works differently, so we provide them the freedom to work how they want, when they want and where they want. No role is ever fully remote as we want people to be spending time with one another in person – however, we will support you in making sure you are supported in what ways of working suit you best.
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Experience
Work alongside one of the most experienced digital teams in the industry, and collaborate directly with clients at some of the world’s largest brands and high-growth startups.
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Wellbeing
We actively care for our team’s physical, mental and financial wellbeing.
We run various company initiatives to help promote physical wellbeing – yoga, running club, 5-a-side football to name a few.
We believe in taking a proactive approach when it comes to all our people’s mental wellbeing. As such we have partnered with experts from Vitality as well as trained Mental Health First Aiders, who our people can turn to in times of need
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Trust
We believe in giving ambitious people incredible autonomy in their work. You’ll have the freedom to tackle complex problems and the support of some of the talented people in the industry to do so.
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Learning
Through our Learn Together sessions, Book Club and Podcast, we learn from the best minds in the world and apply the most valuable insight to the work we do and how we run the business.
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CSR
CSR is a key priority for the business. We’re currently working on how we can make a lasting, positive impact on the world around us.
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Benefits
Our benefits package is constantly evolving. In the UK it currently includes:
- Pension matched up to 4%
- Enhanced maternity and paternity pay
- Private medical insurance
- Personal health fund
- Home working allowance
- 25 days annual leave, plus bank holidays and Christmas shutdown
- Unlimited unpaid holiday
In the US it currently includes:
- 401k matching
- Subsidized Medical, Dental & Vision
Company Life Insurance - Enhanced Maternity & Paternity cover
- Flexible and Remote working
- 19 days paid time off plus 12 federal holidays & office closure between Christmas and New Year.
- 1 additional day for observing a cultural, religious, or a personally meaningful occasion of their choice
- Unpaid time off
About Journey Further
Journey Further is a performance marketing agency working with the world's leading brands and fast-growth start-ups. We blend strategic thinking, creativity, digital channels and experimentation taking brands beyond performance.
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