Media Strategist
Seamless strategy.
We usually respond within three days
What you will do
- Develop holistic media strategies that align with client objectives, target audience insights, and market trends
- Provide a roadmap for impactful media execution
- Implement rigorous testing methodologies to evaluate channel performance against key metrics
- Iterate and optimise creative elements to maximise effectiveness and ROI
- Act as a trusted advisor to clients, providing strategic guidance on marketing direction and execution and collaborating closely to ensure alignment with brand and business objectives
- Utilise data and analytics tools, preferably Kantar TGI, to uncover actionable insights from audience behaviour, campaign performance, and industry trends, informing media strategy and iteration
- Lead and seamlessly integrate strategies for cross-functional teams, including creative, media, and account management
- Develop comprehensive channel briefs and presentations for client review
- Monitor and analyse media performance metrics and KPIs
- Stay abreast of emerging trends and technologies in the industry
- Provide ongoing feedback and guidance to specialist teams for continuous improvement
- Present media strategies and campaign results to clients and internal stakeholders
- Foster a culture of innovation and creativity within the agency
Requirements
- You have a minimum of 5 years of experience in either integrated or digital media planning or strategy role
- You develop innovative and impactful media strategies that break through the noise and drive results
- You’re proficient in data analysis and interpretation, and have a keen ability to derive actionable insights that inform strategic media decisions and optimisations
- You have strong strategic planning skills that allow you to seamlessly align media initiatives with broader business objectives and market opportunities
- You have exceptional client management skills, with a focus on building strong relationships and delivering exceptional service and value
- You have in-depth knowledge of digital marketing channels and best practices, with a proven track record of leveraging digital capabilities to enhance effectiveness
- You thrive in a collaborative, cross-functional environment, working closely with creative, media, and account teams to achieve shared goals
- You have excellent verbal and written communication skills which help you articulate complex ideas clearly and persuasively to both internal and external stakeholders
- You think creatively and develop innovative solutions to creative challenges, constantly pushing the boundaries of what's possible
Diversity & Inclusion
Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.
We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.
We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.
If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.
- Department
- Strategy & Insight
- Locations
- Leeds, Manchester
- Yearly salary
- £40,000 - £55,000
Perks & Benefits
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Flexibility
We understand that everyone works differently, so we provide them the freedom to work how they want, when they want and where they want. No role is ever fully remote as we want people to be spending time with one another in person – however, we will support you in making sure you are supported in what ways of working suit you best.
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Experience
Work alongside one of the most experienced digital teams in the industry, and collaborate directly with clients at some of the world’s largest brands and high-growth startups, including Virgin, Sky and Oddbox.
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Trust
We believe in giving ambitious people incredible autonomy in their work. You’ll have the freedom to tackle complex problems and the support of some of the talented people in the industry to do so.
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Wellbeing
We actively care for our team’s physical, mental and financial wellbeing.
We run various company initiatives to help promote physical wellbeing – yoga, running club, 5-a-side football to name a few.
We believe in taking a proactive approach when it comes to all our people’s mental wellbeing. As such we have partnered with experts (Vitality and Chakra Corporate) that our people can turn to.
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Learning
Through our Learn Together sessions, Book Club and Podcast, we learn from the best minds in the world and apply the most valuable insight to the work we do and how we run the business.
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CSR
CSR is a key priority for the business. We’re currently working on how we can make a lasting, positive impact on the world around us. Recent initiatives we are proud of include our cycling challenge for Breast Cancer Now, our donation to PhysCap and Jon’s campaign to support local food banks.
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Benefits
Our benefits package is constantly evolving. In the UK it currently includes:
- Pension matched up to 4%
- Enhanced maternity and paternity pay
- Private medical insurance
- Personal health fund
- Home working allowance
- 25 days annual leave, plus bank holidays and Christmas shutdown
- Unlimited unpaid holiday
In the US it currently includes:
- 401k matching
- Subsidized Medical, Dental & Vision
Company Life Insurance - Enhanced Maternity & Paternity cover
- Flexible and Remote working
- 25 days paid time off plus all federal holidays & office closure between Christmas and New Year
- Unlimited unpaid time off
About Journey Further
Journey Further is a performance marketing agency working with the world's leading brands and fast-growth start-ups. We blend strategic thinking, creativity, digital channels and experimentation to create the performance brands of tomorrow.
Media Strategist
Seamless strategy.
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