What you will do

• Develop sophisticated GTM frameworks that translate our brand identity into a clear, high visibility narrative recognised by both technology platforms and our core audience

• Oversight of a large global marketing budget, ensuring each investment is meticulously optimised to drive measurable agency growth and commercial returns

• Master the nuances between the US and UK markets to ensure a localised approach drives accelerated US growth while maintaining a unified global identity

• In partnership with Client Experience, build a marketing framework to nurture expansion opportunities within our current accounts

• Ensure existing clients are the first to experience our latest innovations and thought leadership

• Turn our most successful client partnerships into high authority content, case studies, and event opportunities

• Lead ongoing brand deployment to ensure every employee lives and breathes the agency ethos

• Ensure the growth strategy and agency wins are proactively communicated internally to maintain high levels of team commitment and clarity

• Partner with the People team to translate our brand into a compelling narrative for the talent market

• Manage the marketing funnel for recruitment, ensuring Journey Further is the most admired destination for specialists in the UK and US

• Mentor and develop a high performing team of five, ensuring their growth is kept top of mind through feedback and clear career pathways

• Leverage HubSpot and Google Analytics to provide the Executive team with transparent insights that inform the next strategic move

• Collaborate with our internal specialists to extract meaningful POVs that turn their expertise into valuable thought leadership

Requirements

• Proven experience in a senior marketing role where you have balanced commercial growth targets with brand-building and internal engagement

• A deep understanding of the cultural and commercial nuances between the UK and US markets to drive localised growth

• Demonstrated ability to command and optimise large scale global marketing budgets, treating every investment as a strategic lever for company value

• Proficiency in leveraging HubSpot and Google Analytics to provide the Executive team with transparent, actionable insights

• A technical understanding of how brands are interpreted by both human audiences and search algorithms to drive intentional growth

• Experience leading high-visibility projects within a fast-paced agency environment against tight deadlines

• Exceptional communication skills with the ability to navigate complex landscapes and influence Sales, Client Experience, and People teams

• Proven track record of mentoring and developing high-performing teams

• You have the ability to collaborate with Subject Matter Experts (SMEs) to translate complex internal expertise into high-authority thought leadership

• Experience in leading internal communications and brand immersion to ensure the agency ethos is lived by every employee

Salary

• Leeds - £65,000 - £80,000

• London - £70,000 - £85,000

Diversity & Inclusion

Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.

We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.

We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.

If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.