What you will do

• Craft and implement strategies that fuse creativity with media expertise, providing clients with a clear roadmap to achieve their objectives while ensuring every touchpoint with the brand is rigorously tested for effectiveness

• Develop holistic media strategies that align with client objectives, target audience insights, and market trends, providing a roadmap for impactful media execution

• Write compelling and actionable channel briefs that inspire the specialist team and spark innovative ideation, ensuring alignment with client objectives and market dynamics

• Implement rigorous testing methodologies to evaluate channel performance against key metrics, iterating and optimising creative elements to maximise effectiveness and ROI

• Champion a data-centric approach to insight development, leveraging digital insights and testable hypotheses to optimise towards and drive measurable impact for clients

• Serve as a trusted advisor to clients, offering strategic counsel on marketing direction and execution, and fostering collaborative relationships to ensure seamless alignment with brand mission and business goals

• Act as a trusted advisor to clients, providing strategic guidance on marketing direction and execution, and collaborating closely to ensure alignment with brand and business objectives

• Harness the power of digital channels to devise media strategies that deliver impact with target audiences, foster engagement, and deliver tangible results in the ever-evolving online landscape

• Collaborate closely with specialist teams to inspire ground breaking ideas, refine concepts, and ensure that every creative execution aligns with the overarching strategic vision

• Utilise data and analytics tools, preferably being proficient in Kantar TGI, to glean actionable insights into audience behaviour, campaign performance, and industry trends, informing media strategy and iteration

• Lead cross-functional teams, including creative, media, and account management, to ensure seamless integration of strategies across all touchpoints and channels

Requirements

• Demonstrated ability to develop innovative and impactful media strategies that break through the noise and drive results

• Proficiency in data analysis and interpretation, with a keen ability to derive actionable insights to inform media decisions and optimisations

• Strong strategic planning skills, with the ability to align media initiatives with broader business objectives and market opportunities

• Exceptional client management skills, with a focus on building strong relationships and delivering exceptional service and value

• In-depth knowledge of digital marketing channels, platforms, and best practices, with a proven track record of leveraging digital capabilities to enhance effectiveness

• Ability to thrive in a collaborative, cross-functional environment, working closely with creative, media, and account teams to achieve shared goals

• Proven ability to think creatively and develop innovative solutions to creative challenges, constantly pushing the boundaries of what's possible

• Proven track record of working on and executing successful media strategies that drive business results

• You foster a culture of innovation and creativity within the agency

Diversity & Inclusion

Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.

We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.

We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.

If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.