Director, Organic Strategy
Driving unified organic strategy for meaningful brand growth.
We usually respond within three days
What you will do
- Set the vision for organic strategy by showing how brands turn up and get discovered in Google, LLMs, YouTube, TikTok, Instagram and other organic media. Leverage SEO, content, social search, and digital PR to deliver commercial and brand growth
- Turn insight into action: use data-led thinking to prioritise opportunities, and lead innovation around tools, tech and process
- Act as a trusted senior partner for major clients, guiding their organic growth agenda; be confident presenting to senior stakeholders and leading pitches for US & UK business
- Shape the organic narrative within integrated brand and performance campaigns - ensuring organic is not a silo but a core part of our unified offering
- Lead and grow a high-performing team of senior organic strategists, managers and specialists. Create clarity of purpose, empower autonomy and embed our value of “people first”
- Champion collaboration across disciplines (paid, data, creative) - organic strategy at Journey Further thrives when all parts move together
- Be the voice of organic at Journey Further: drive new thinking, speak at industry events, contribute to our knowledge base, push boundaries
- Partner with business development and leadership teams to find new opportunities, define compelling scopes, and help drive revenue and margin growth
- Monitor and evaluate performance and forecasts: you’ll manage line responsibility for delivery, budget and results
Requirements
- Leadership and management experience in organic media (SEO, content, digital PR) within an agency or brand context, with a demonstrable track record leading integrated organic strategies for major clients
- Proven leadership experience: managing senior teams, mentoring talent, embedding culture, delivering growth.
- Identify where to play and how to win: thinking more broadly than Google, you understand where and how audiences discover brands on all major organic platforms and how to activate there
- Confident communicator and influencer: presenting at senior levels, shaping client agendas, influencing across disciplines
- Commercially astute: you understand revenue, margin, forecasting, P&L implications
- Demonstrable drive to innovate: strong curiosity around tech, data, process improvement, emerging channels or formats
- Ability to thrive in a dynamic environment: fast-moving, high-expectation, always looking for what’s next
- Experience in building or contributing to an agency proposition or thought leadership offering
- Exposure to international markets or global campaigns
- Recognised presence in the industry (speaking, writing, awards) or ambition to develop one
Salary
London - £68,000 - £75,000
Leeds - £62,000 - £68,000
Diversity & Inclusion
Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.
We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.
We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.
If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.
- Department
- Organic
- Locations
- Leeds, London
- Yearly salary
- £68,000 - £75,000
Perks & Benefits
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Flexibility
We understand that everyone works differently, so we provide them the freedom to work how they want, when they want and where they want. No role is ever fully remote as we want people to be spending time with one another in person – however, we will support you in making sure you are supported in what ways of working suit you best.
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Experience
Work alongside one of the most experienced digital teams in the industry, and collaborate directly with clients at some of the world’s largest brands and high-growth startups.
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Wellbeing
We actively care for our team’s physical, mental and financial wellbeing.
We run various company initiatives to help promote physical wellbeing – yoga, running club, 5-a-side football to name a few.
We believe in taking a proactive approach when it comes to all our people’s mental wellbeing. As such we have partnered with experts from Vitality as well as trained Mental Health First Aiders, who our people can turn to in times of need
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Trust
We believe in giving ambitious people incredible autonomy in their work. You’ll have the freedom to tackle complex problems and the support of some of the talented people in the industry to do so.
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Learning
Through our Learn Together sessions, Book Club and Podcast, we learn from the best minds in the world and apply the most valuable insight to the work we do and how we run the business.
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CSR
CSR is a key priority for the business. We’re currently working on how we can make a lasting, positive impact on the world around us.
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Benefits
Our benefits package is constantly evolving. In the UK it currently includes:
- Pension matched up to 4%
- Enhanced maternity and paternity pay
- Private medical insurance
- Personal health fund
- Home working allowance
- 25 days annual leave, plus bank holidays and Christmas shutdown
- Unlimited unpaid holiday
In the US it currently includes:
- 401k matching
- Subsidized Medical, Dental & Vision
Company Life Insurance - Enhanced Maternity & Paternity cover
- Flexible and Remote working
- 19 days paid time off plus 12 federal holidays & office closure between Christmas and New Year.
- 1 additional day for observing a cultural, religious, or a personally meaningful occasion of their choice
- Unpaid time off
About Journey Further
Journey Further is a performance marketing agency working with the world's leading brands and fast-growth start-ups. We blend strategic thinking, creativity, digital channels and experimentation taking brands beyond performance.
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